The TernPro Video of the Week highlights the adventures and experiences captured by the TernPro community. All videos feature the TernPro Team or amateur videographers showing their stories through creative uses of the TernPro Video Packages. Email us at hello@ternpro.com to create your own video and we will feature your adventure!
Share your story with video.
Words and pictures can only go so far to tell your organization’s story. Facts, product benefits, statistics, etc., are easily transmitted in this two-dimensional format, but do little to engage customers and keep them coming back for more. Video gives you the opportunity to deliver your message in a way that is interesting, entertaining, and rapidly processed. You want your customers to feel like this after visiting your website:
Five to ten years ago, watching video on the Internet was a trial of dedication and patience; a 2 minute clip could take upwards of 5 to 10 minutes to load, depending on the device one was using. Home Internet speeds increased, but mobile was in its infancy then. No one wants to invest more time into an activity than they will get out of it, so video content marketing didn’t make much sense.
Fast forward to 2014. Mobile devices connected on high-speed network have boomed and become the norm, while the market for PCs has contracted. Use of a wide variety of social networks has sky rocketed. People, for the most part, are always connected and spend a large portion of their time on social media interacting with content shared by their friends and contacts, as well as companies and organizations. The 750 MILLION video users online in 2013 is expected to double by 2016.
SO, what does all of this mean for you and your organization? Video is an integral part of your customers' research and discovery process.
The best way to increase brand awareness, customer participation, and searchability is to consistently produce engaging video content.
Check out this example from GoBall on Kickstarter:
GoBall had a mission to create the world's most compact GoPro camera handle that could be used in all of life's experiences. GoBall partnered with TernPro to utilize the power of video to build excitement and pre-orders for their Kickstarter campaign. After months of building support, the GoBall was successfully funded by an excited community of customers.
Creating a video was the most engaging way to explain the GoBall and get people excited about using it! Video Content Marketing is an integral part of every marketing strategy, and can be used to drastically increase brand awareness, customer engagement, sales, and customer discovery.
Find out more about how TernPro can help your organizations implement a powerful video content marketing strategy HERE.
Sources:
http://contentmarketinginstitute.com/
http://visual.ly/harness-power-videos
One day, one school! Most people think that GoPro cameras are only used for action sports, but in this week's video, they were used to capture the story of hundreds of community members and corporate team members constructing a school. This project brought everyone together in a day of giving back to the community, and features a lot of hard work with some fun! Check out the video:
The TernPro Video of the Week highlights the adventures and experiences captured by the TernPro community. All videos feature the TernPro Team or amateur videographers showing their stories through creative uses of the TernPro Video Packages. Email us at hello@ternpro.com to create your own video and we will feature your adventure!
The TernPro Video of the Week highlights the adventures and experiences captured by the TernPro community. All videos feature the TernPro Team or amateur videographers showing their stories through creative uses of the TernPro Video Packages. Email us at hello@ternpro.com to create your own video and we will feature your adventure!
If you haven't heard of Spikeball, it is an awesome new sport that combines elements of volleyball, foursquare, and tennis. The video of the week highlights the TernPro team taking a Spikeball set out onto the beach for an awesomely fun afternoon. To capture the footage for this video, we used a GoPro head strap mount, jaws flex mount on the Spikeball trampoline, and a tripod mount. We also used the GoPro remote to turn all the cameras on at once! Check out the video:
The TernPro Video of the Week highlights the adventures and experiences captured by the TernPro community. All videos feature the TernPro Team or amateur videographers showing their stories through creative uses of the TernPro Video Packages. Email us at hello@ternpro.com to create your own video and we will feature your adventure!
We are very pleased to announce that the TernPro Team was accepted into the Bizdom Startup Accelerator Program, and started the Winter accelerator session today in Detroit! Bizdom is one of the most connected startup accelerators in the world, and was founded by serial entrepreneur Dan Gilbert, Founder and Chairman of Quicken Loans and Rock Ventures. Dan created Bizdom, a non-profit organization, to help provide the support and resources necessary for aspiring entrepreneurs to get their businesses off the ground in Detroit and Cleveland.
We’ve received truly incredible support from Bizdom, Venture for America, and the Rock Ventures Family of Companies. We are so grateful to the Detroit startup community and look forward to accelerating TernPro in the city!
If you are interested to learn more about what we are doing at TernPro, check out our Video Packages!
TernPro was selected as a finalist for the 2014 Greenlight Michigan Business Model Competition, and was selected by the judges as the most creative company out of the 25 companies participating! (We were a tough team to beat after wearing a GoPro Camera during the presentation)
The Greenlight Business Model Competition brought entrepreneurs from all over the State of Michigan to the East Lansing area to pitch their ideas to an amazing panel of judges with chances of winning up to $50,000 in prizes while also networking with angel and venture capital investors from throughout the state.
The Greenlight Business Model Competition was created by Spartan Innovations, MSUFCU. LEAP, Prima Civitas, Michigan State University, and the Michigan State University Innovation Center have also collaborated on working together to serve as a hub for entrepreneurship in the greater Lansing area.
Email us at hello@ternpro.com for more information about TernPro or if you just want to chat about video!