We played ball where men became legends - the corner of Michigan and Trumbull. With the help of the Navin’s Field Ground Crew and Detroit Champions Week, we played a friendly game of softball on the field like it was 1936. Everyone had a chance to hit and field where Detroiters grew up loving America’s pastime. Check out the video of the game!
The TernPro Video of the Week highlights the experiences captured by the TernPro community. All videos feature the TernPro Team or businesses showing their stories through creative uses of the TernPro Video Packages. Email us at hello@ternpro.com for a free video consultation to see how you can show your business's story with TernPro!
TernPro Co-Founder Dan Bloom took a GoPro along with him during a group trip to the Kentucky Derby. Check out Dan and friends enjoying Mint Juleps, California Chrome domination, and beautiful Churchill Downs Racetrack:
The TernPro Video of the Week highlights the experiences captured by the TernPro community. All videos feature the TernPro Team or businesses showing their stories through creative uses of the TernPro Video Packages. Email us at hello@ternpro.com for a free video consultation to see how you can show your business's story with TernPro!
Video has undoubtedly become the internet’s choice medium for visual communication. If you’ve read our blog post about why video content marketing is important for your organization, you already know a few daunting facts. In case you needed more convincing, consider the following:
Last year 188.2 million Americans viewed 50 billion online videos per month
76% of American marketers who don’t have video are planning to add
and by 2017, 90% of all internet traffic will be online video
In short, video content is necessary to maintain an online presence. If you don’t have video and you’re not a part of that 76%, you should be. But, even if you are a part of that 76%, or included in the 49% of marketers planning to enlarge their video budgets this year, it can be hard to know what to do with all of that video to be made. While it’s easy to meet the minimum requirements, here are 3 simple and useful tips to help you produce video content that efficiently communicates in a powerful way.
Identify Your Message - What's Your Story?
While this may seem like a no brainer, the difference between an unsuccessful video and a successful one usually comes down to a) being sure of what you want to say, and b) sticking to it. It’s best to keep it simple, and it’s imperative to make sure it’s a message that can be told through video. When you have something to communicate, you should always show it and not tell it. Take a look at this video from The City As A Startup Conference in Las Vegas.
Instead of having the Venture For America Fellows and Team Members tell the camera about their experience at the conference, exit-interview style, they got to use GoPro cameras to show us their experience. This not only tells their story visually, but also underscores VFA’s identity as a place for progressive thinkers.
Be Intentional - Less Is More
Like I said earlier, making a successful video means knowing your message and sticking to it. When thinking about how to best capture an experience, it’s tempting to want to get footage of everything. Every. Last. Detail. But not only is that a nightmare for your editor, it’s a sure way to end up with a viewer reaction of “So what?” At that point what you have is much less a story and more like an inventory of actions for the editor to wade through and make meaning of. Don’t rely on your editor to find your message in the footage. Instead, be decisive in what you choose to record and the message will be self-evident. Think of the shots you need to best tell your story, and write them down in advance. Having a shot list takes the guesswork out of decided what to shoot on the day of, and cuts out a lot of fluff footage in advance. This way, the editor spends less time looking for the story and can focus on how best to tell it.
What You Think You Want vs What You Really Need
Imagine you’re making a video of an award ceremony; clearly getting the presentation of the award on camera is a priority. But what do you think is a more compelling video, documenting the ceremony’s proceedings or telling the story of what it means to have your work recognized and celebrated? Adding reaction shots of a recipient’s eyes when her name is called, or the applause from a particularly supportive audience member, is a good way to incorporate emotion to show your viewers what’s at stake and why it matters.
Having something to identify with gives the viewer an opportunity to relate their own experiences to what they’re watching. Making sure your audience has something to project themselves onto can be as simple as rethinking the shots you want. Let’s take some shots from Part 2 of Reid Pletcher's TernPro Adventure Series to use as examples. If you haven’t already read the blog post or seen any of the videos, we gave former NCAA Nordic Ski Champion Reid Pletcher a GoPro camera to capture his 800 mile roller skating through Europe.
The first image is taken from POV shots of Reid skating through Switzerland (notice the gorgeous Alps in the distance, how scenic!). But where’s the point of entry for the viewer to get more involved than admiring the view? Now, look at the second image, a still from the same sequence. Simply moving the camera from a chest to a pole mount gives you both the scenery and the subject in the same frame. While both shots are from a camera moving through space, the first frame emphasizes the space while the second frame emphasizes this man’s journey through the space. Juxtaposing Reid’s figure against mountains in the background builds a visual relationship that underscores the video’s sense of adventure.
Identify your message. Be intentional. Give your audience a reason (and a way) to care. Keeping these three tenets in mind through every decision made during the production process is a sure way to produce clear, focused, and engaging content. Whether you're behind the camera or behind the purse, sticking to these core ideas will make your workflow easier while taking the mystery away from getting great results.
Sources:
http://supercoolcreative.com/online-video-marketing-trends-2014-infographic
Last weekend TernPro was invited to speak at the LeagueApps Partner Day in Chicago, and discussed the best ways sports leagues can use video marketing to promote their organizations. LeagueApps is an awesome platform that enables organizations to more efficiently run their business, attract participants, capture new revenue and increase player engagement within their league. Check out the video recap of the event with a message from CEO Brian Litvack:
The TernPro Video of the Week highlights the experiences captured by the TernPro community. All videos feature the TernPro Team or businesses showing their stories through creative uses of the TernPro Video Packages. Email us at hello@ternpro.com for a free video consultation to see how you can show your business's story with TernPro!
This March, former NCAA Nordic Ski Champion Reid Pletcher decided to embark on an epic adventure around the globe. Starting in Sochi, Russia as a Paralympic ski guide for his close friend Jake Adicoff, Reid rollerbladed 800 miles through Europe, bouldered in Moab, Utah, built igloos on top of the Rocky Mountains, and hiked through the jungles of Peru. We asked Reid to take a GoPro camera along on his travels. Here is Part 2 of the TernPro Adventure Series with Reid Pletcher:
Reid's Recap:
Following the Rhine eventually took me to Basel, Switzerland where I had to take public transport to Lucerne to avoid more dirt roads and dangerous traffic, but the skating from there was by far the best of the trip! Beside a few dirt roads and hiking over mountains (to avoid the freeway tunnels) Lucerne to Milan was full of stunning crystal clear lakes, impressive skylines, hanging glaciers, and remarkable towns with an unbelievable history.
The main running/hiking scene in the middle of this video was one of the most challenging parts of the 800 miles. I had been moving efficiently past the mountain lakes, working my way toward Gothard Pass (planned to hike over), came around a blind corner on a steep decent that ended in a gravel ditch. The next 3 hours after that aggressive stop included running down a thinning dirt road onto a single track, walking through the forest until the trail disappeared, then hiking for almost 2 hours straight up the mountain to try and get back into the real world of bike paths and pavement. This was easily the most exhausting part of the journey. And to make things worse, after a short lunch and nap, I skated into another grassy field and realized that I had made a wrong turn 5 hours earlier. As stubborn as I am and not wanting to retrace my whole day’s travels I switched to running shoes AGAIN and just ran for 2 more hours through the backcountry of Altdorf, Switzerland.
I eventually made it to Milan the following day and gave in to another public transportation day through Italy as this stretch of the skate had been alluding me for months. The bike paths from Milan to Siena pretty much disappeared and I decided that long distances, heavy traffic, and exhausted Reid were a bad combination. This allowed me to get to Florence, Italy for a quick street performance (to try and cover my costs but a rain storm stopped that plan almost immediately). And I finally walked out of Florence and decided to do the last 60 miles as a midnight skate to avoid traffic and more chaos. And this allowed me to skate on open roads from 12AM to 6AM to get to Siena, Italy for some much needed R&R!
Check out Part 1 of the TernPro Adventure Series with Reid Pletcher HERE.
The TernPro Adventure Series shows the stories of amazing people living their adventures. If you would like to create your own video story, please visit our video builder HERE, or email us at hello@ternpro.com.
Reid Pletcher was born and raised in the small town of Sun Valley, Idaho, where he found his passion for conquering epic challenges. He learned to unicycle up mountains, juggle fire, crochet hats, play the guitar, complete a rubrics cube in under a minutes time, ice climb, kayak down class-V rapids, and telemark ski. With his talent and drive, Reid became wildly successful in competitive sports. In 2008 Pletcher became the youngest American male skier ever to qualify for a professional World Cup in Nordic Skiing. In 2011, he was the NCAA Champion in the 20-kilometer classic race. Reid is currently traveling the world conquering life, and will be featured in the TernPro Adventure Series.
The Pedal Wagon is a 15 person, pedal powered, rolling party. Founders Jack Heekin & Tom O’Brian, Cincinnati natives and childhood friends, started Pedal Wagon with a simple goal in mind: Create an organization which generates enthusiasm for the rich history and cultural resurgence alive in downtown Cincinnati and Northern Kentucky. At 24 years old, they acted on this goal by bringing a concept originating in Belgium and Germany to Cincinnati; a 15-person, pedal powered, rolling party. Check out the Pedal Wagon experience:
The TernPro Video of the Week highlights the experiences captured by the TernPro community. All videos feature the TernPro Team or businesses showing their stories through creative uses of the TernPro Video Packages. Email us at hello@ternpro.com for a free video consultation to see how you can show your business's story with TernPro!
This March, former NCAA Nordic Ski Champion Reid Pletcher decided to embark on an epic adventure around the globe. Starting in Sochi, Russia as a Paralympic ski guide for his close friend Jake Adicoff, Reid rollerbladed 800 miles through Europe, bouldered in Moab, Utah, built igloos on top of the Rocky Mountains, and hiked through the jungles of Peru. We asked Reid to take a GoPro camera along on his travels. Here is Part 1 of the TernPro Adventure Series with Reid Pletcher:
The TernPro Adventure Series shows the stories of amazing people living their adventures. If you would like to create your own video story, please visit our video builder HERE, or email us at hello@ternpro.com.
Reid Pletcher Reid Pletcher was born and raised in the small town of Sun Valley, Idaho, where he found his passion for conquering epic challenges. He learned to unicycle up mountains, juggle fire, crochet hats, play the guitar, complete a rubrics cube in under a minutes time, ice climb, kayak down class-V rapids, and telemark ski. With his talent and drive, Reid became wildly successful in competitive sports. In 2008 Pletcher became the youngest American male skier ever to qualify for a professional World Cup in Nordic Skiing. In 2011, he was the NCAA Champion in the 20-kilometer classic race. Reid is currently traveling the world conquering life, and will be featured in the TernPro Adventure Series.
